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B2B Lead Generation

For any marketing campaign, getting customers is a vital part. You might have heard the phrase “lead generation” being used quite frequently. But you might not have a proper understanding of it. To make things easy for you, we have included everything related to it in this article. You will be able to use lead generation for your sales pipeline like a pro after reading it.

Whether you’re a beginner or an expert in sales, this article will give you insights into B2B lead generation. We cover a range of topics required to understand lead generation.

What is Lead Generation?
Lead

A lead is any potential customer who shows interest in your products and services. These leads are not all the same. They are classified on the basis of quality and conversion potential. These include:

  • Top of the funnel lead: This stage includes bringing in new traffic and potential leads without bringing in sales. At this stage, there is no need to filter conversations. You should only focus on answering their questions and resolving their weak points. This stage includes marketing qualified leads, which are leads who were attracted to your offer and filled your landing page form.
  • Middle of the funnel lead: At this stage, while you continue to resolve your leads’ questions, you also pitch your business as the solution to their problems. You can use attractive means like videos, case studies, whitepapers, etc. This stage includes product/service qualified leads, which are leads who tried your free products/services and came back to pay for more.
  • Bottom of the funnel lead: This is the most important stage. This is where you make the decision to go for sale. It includes sales qualified leads, which are leads that show a greater inclination towards buying your products or services. This is where you convert fully qualified leads into customers.
Lead Generation

Lead generation is the practice of attracting potential customers to your products or services. The ultimate goal is to convert them from prospects into customers or buyers. The process doesn’t only require inviting leads but also classifying or filtering them according to the interest they show in your products or services.

B2B lead generation is essentially the first step of every business’ sales. It involves looking for and attracting potential customers and obtaining their contact information. Then, the information is fed to a sales funnel. Finally, leads are converted into customers with sales.

Lead generation normally falls under advertising but it’s not limited to paid channels or strategies. Both offline and online, paid and unpaid channels that attract prospects can be classified as lead generation. Common lead generation channels include social media, cold emailing, event marketing, websites, and content marketing.

Key elements of B2B lead generation include:

  • Looking for other businesses that would benefit from your products or services.
  • Using different marketing campaigns to attract potential customers.
  • Identifying relevant decision-makers.
  • Filtering prospects according to buyer profile or their interest in your offers.
Why is Lead Generation important?

Lead generation brings you closer to getting customers who will buy your products and services. You can make sales without this process too but it increases the chances of your sales. Besides that, lead generation helps build a long-lasting relationship and loyalty with the customer. It allows rebuilding your plans for gaining customers based on the rate of response. Lead generation also improves your return on investment (ROI) and your chances of gaining customers.

How Does Lead Generation Work?

You can either do it yourself if you have the knowledge and experience, or you could outsource it. What you need is a basic idea of the kind of customers you want.

MyLeadsBox is a sales intelligence tool that can be used to generate leads regardless of whether you’re in sales, marketing or recruitment. It is the most effective B2B lead generation platform. It includes plenty of easy-to-use features that can make you grow 10 times faster.

  • It can reveal the contact information of prospects directly from LinkedIn.
  • You can create email campaigns and send unlimited emails from your inbox to contact your prospects.
  • It offers technographic and firmographic features with 50+ data points.
  • With CRM automation, you can set up interactions with your prospects.

With MyLeadsBox, you are certain to get the highest quality leads. Moreover, their leads are backed by a 95% guaranteed accuracy. With more than 200 million contact profiles, 60 million company profiles, and 1500+ integrations, you can work smarter and faster.

B2B Lead Generation Tools

The topmost tools used by marketers to generate leads include:

Email: Emails are the most popularly used tool for marketing and lead generation. They are a great way to reach out to your prospects and let them know about your services. MyLeadsBox allows you to build multiple lists and verify every contact on the go. It helps you to automate and personalize your email campaigns, and also easily target and segment the right audience.

Phone: Cold phone calls are also an effective way of generating leads. However, in the current day and age, many people find them invasive, especially since you have no connection to them. You can use them for interacting with your prospects once they are more inclined towards buying your services.

Social Media: Social media marketing has become very popular lately. More and more sales reps are using social media to advertise their services and look for leads. Likewise, buyers are using social media to research products and make buying decisions.

SEO: Your lead generation campaign is incomplete without SEO tools. These tools can monitor, audit, and rank your campaigns. They boost traffic, conversion of leads, and opportunities. You can integrate MyLeadsBox with technologies such as Google Analytics that compliment your products and help them compete.

CRM: In order to stay on top of your marketing game, you need to be able to nurture and manage your leads. This helps increase conversions and prevents you from losing existing customers. You can integrate MyLeadsBox with your favourite CRM. With one click you can reach out to or send your prospects to your CRM.

Technographics: You can build lists or generate CSVs in MyLeadsBox for account-based marketing. Using 16,000+ technology data points, you can prospect and find the right fit and increase conversion rates.

Best Practices for B2B Lead Generation

Define your target audience: Prospecting for leads does not mean you should advertise to everyone. You need to find the perfect fit; that is, potential customers who are most likely to convert into buyers. Create a buyer persona, get to know your leads, offer solutions for their pain points. MyLeadsBox has the greatest prospector feature that allows you to search and prospect from more than 60 million companies. They also help you target the right prospects and connect at a personal level with in-depth information about them.

Have a well-optimized website: Having a website not only makes you look like a professional, but it also helps you display your products and services effectively. Most visitors come across your website through targeted searches or direct links. Having a high-quality design for your website pages helps people look for your products and services easily. You can also include one call to action on your page to direct the visitors’ course of action. You should also integrate a live chat feature into your website for greater interaction with potential buyers.

Nurture your CRM software: According to Capterra, 53% of high-performing companies invest in a CRM tool. A good CRM tool is needed if you wish to drive sales and increase productivity. You can easily integrate MyLeadsBox with your CRM tool. This way, you can add prospects to your favourite CRM or send emails directly from MyLeadsBox.

Content Marketing: Social media marketing, which is a part of content marketing, has become increasingly important for lead generation. According to the Content Marketing Institute (CMI), 90% of marketers use content marketing because of its effectiveness and low costs for B2B lead generation. These days it is really important for your business to have a solid content marketing strategy. Creating the right content for the right audience at the right time can be a really powerful method of lead generation.

Contests and discounts: Involve your audience in writing slogans or taglines for your business or participate in a quiz or other such contests. Reward them with something valuable for winning and participating. This increases your interaction with them and their chances of buying from you. When people interact with you and stand to win something from you, they are automatically more interested in your services. Everyone loves freebies and discounts. So, in addition to contest prizes, you can offer discounts on your services or eBooks and newsletters to lure the audience.

Conclusion

Any marketing strategy’s success can be judged by the number and quality of leads it brings in. Most marketers still struggle with this process due to the amount of time it takes, and still, there’s no guarantee that these leads will convert into buyers. This is where MyLeadsBox comes in. It is an online B2B sales intelligence platform. It helps your business to grow by identifying and connecting you with new leads.

MyLeadsBox is a tight-knit team of like-minded experts that have created this lead generation solution for your B2B sales. With its best-in-class prospecting tool, you can access and contact millions of verified B2B leads. With the information provided in this article, you can now easily use MyLeadsBox’s features and increase your sales.