Cold emailing refers to sending emails to people that you gave no collection or relation with. Cold emailing is supposed to warm them towards you. Ironic, isn’t it?
A cold email is an email sent to someone without any prior contact or permission from them. It is intended to create contact with the recipient to gain benefits, favours, sales, opportunities, or other mutual gains. It is just like cold calls from telemarketers but much less annoying. This is why it is preferred by both the sender and the recipient, especially millennials. According to Forbes, millennials prefer being contacted via email instead of calls for work.
It is important to note here that cold emails are not the same as spam emails. Spam emails are sent to many people at once without researching who is receiving them. On the other hand, cold emails are sent to qualified prospects. This means that some research has been done to make sure the recipients of the email are the right target.
Cold emailing is not always limited to sales and marketing; there are many other reasons to use cold emailing. For example, students can contact organizations via cold emails to apply for internships. However, marketing and sales are where cold emailing are the most popularly used. In fact, 89% of marketers have admitted to primarily using email strategy for lead generation.
For a business, cold emailing has two main uses: networking and lead generation.
Using a cold emailing strategy, businesses can reach out to people who don’t know about their products or services. This helps in creating future customers for the business. For example, if someone is looking for an apartment, getting an email from a real estate business might be very helpful for them. Thus, cold emails connect people who might need each other.
For any sales pipeline, the first stage involves finding leads. Cold emailing is used to reach out to such buyers to inform them about the business and its products. An effective cold email can help convert prospects into buyers.
MyLeadsBox is an excellent cold emailing tool; it offers the following features for you to send out effective cold emails:
In order to successfully use cold emailing for growing your business or increasing sales, you need to keep the following in mind:
Before you create a cold emailing campaign, you need an emailing list. You need to make sure these lists include prospects that are potential buyers. Proper research about prospects includes getting to know them and their interests. This helps you create personalized emails that increase the chance of conversions. There are many methods for prospecting.
If you do not want to spend money on prospecting, you can do it manually by looking for qualified prospects on Twitter, LinkedIn, etc. You can also use Google to look for prospects using targeted queries. However, manual prospecting is very time-consuming, and as you already know, time is money.
With online B2B sales intelligence platforms like MyLeadsBox, you can quit worrying about the tiring process of prospecting. They offer the best-in-class prospecting tool to access millions of verified B2B contacts for a small fee.
Using MyLeadsBox’s prospector feature, you can search and prospect from more than 60 million companies. You can build lists as you search and all the contacts get verified in real-time. You can also prospect directly from LinkedIn and reach out to prospects outside your network.
It is very important to properly research your prospects and target the right people. This increases your response rate. MyLeadsBox allows you to prospect using 16,000+ technology data points. You can build lists with the right prospects by targeting different niches. You can also find new markets by focusing on competing companies or technologies that compliment your product or service.
Writing an email might be easy but writing a cold email is not so simple. It’s a skill that is learned and improved over time. Writing a personalized email for your prospects increases your odds of getting a response. MyLeadsBox allows you to create personalized email campaigns right from your own inbox. There are also proven templates you can use to get more conversions.
Here are some tips that might be useful if you’re writing cold emails:
Subject lines: Your email’s subject line is the first thing your prospect notices. If it does not catch their attention, they won’t even open the email. Your subject line must be original and should offer your recipients something of value. As a general rule, keep it brief, invite curiosity, and be honest while creating your subject line.
Email body: As a general rule of thumb, keep the body brief. People don’t have the time or attention to read long emails. However, if your product or service is relevant to the prospect, you can include details in the email. Regardless of who you’re emailing, a cold email body should clearly explain the purpose of the mail. It should also highlight what’s in it for the recipient. Avoid using first-person pronouns in the email and use words like “you” and “yours”.
Closing statement: Your closing statement should include a call to action (CTA) to tell the recipient what to do next. But make sure there is only one clear CTA in the email so that you do not confuse the reader. Also, you should not sound pushy or too forward. You can also add a demo video to add a personal touch. An initial email with a video gets an increase in click-through rate by 96%.
An email signature can make a good email great. Email signatures are especially important for cold emails because they allow the recipient to get to know your business better. You can easily add links to your YouTube, social media, blog or LinkedIn pages in your email signature.
It is a great marketing tool that is very often ignored by businesses. Your signature can promote any upcoming events, webinars, whitepaper, or anything you want.
The more a qualified prospect gets to know about you, the greater are their chances of responding to you. More interactions lead to more conversions. So, make sure to include an email signature to your cold emails.
You need to make efficient outreach efforts to improve response rates. With tools like MyLeadsBox, you can create segmented campaigns and use personalized templates for effective outreach. It also allows you to track delivered rates, open rates, and click rates.
Don’t be scared to use negative marketing. You can make your prospects realize that they need your products and services by highlighting their weak points. You can benefit from it by including it in your cold emails.
Scoring your leads is also a way to ensure responses. Lead scoring determines how much you should personalize your emails. The higher the score, the greater is the personalization required.
Despite all the efforts to create an effective cold email strategy, it is perfectly normal to not get a reply on your first email. Don’t assume that just because they didn’t respond the first time, they never will. An important part of increasing response rates for your cold emails is persistence. You need to not give up. The solution is to send effective follow-up emails.
MyLeadsBox allows you to send personalized emails directly from your inbox by connecting your email service provider. You can save time by being able to follow up easily using their email campaigns feature.
The important points to keep in mind here are: