LinkedIn is the leading social network platform for online business networking. If you master using it, you can easily grow your business through it. It is the number one platform for lead generation. If you had to choose a single platform to connect with B2B leads, let that be LinkedIn.
Linked has proved to be the best platform for Lead Generation due to high conversion rates and low cost per lead. There are also ways you can find leads for free, and with the help of specific tools, the process becomes easy. One such tool is MyLeadsBox. This online sales intelligence platform helps you with effective lead generation using LinkedIn.
This article will give you a good idea about how you can use MyLeadsBox to leverage LinkedIn for lead generation.
Lead generation is an essential process for any organization or business to make stable profits on their products and services. They use various marketing strategies to generate leads, but lately, LinkedIn has proved to be the popular choice.
Wpromote’s State of B2B marketing report says that 89% of B2B marketers use LinkedIn for lead generation. In addition to that, 62% say that LinkedIn generates twice as many leads as other social media channels. 64% of corporate website visits come from LinkedIn. These are promising statistics for any business looking to generate B2B leads.
LinkedIn is home to many professionals and industries that create and share meaningful content with the community. There are more than 575 million professionals, 2.8 million decision-makers, and 260,000 C-Suite executives on LinkedIn. These figures most definitely make it seem like the ideal place to look for qualified potential customers for your business.
What sets LinkedIn apart as a B2B lead generation platform are professional data, business context, and newsfeed products. The data you put on LinkedIn help you reach the right people.
Members on LinkedIn already have a business mindset, so they are less likely to ignore B2B messaging. You can see ads along with content on the LinkedIn newsfeed, giving the users a smooth experience.
Other than the fact that professionals use LinkedIn to stay on top of their industry’s workings to look for employees and optimize workflows, there are benefits such as:
MyLeadsBox is the most effective online B2B sales intelligence platform. They will help you grow your business grow by enabling you to connect with new customers. With various features such as prospector, email verification and campaigns, technographic, API and integrations, and browser extensions, MyLeadsBox makes the lead generation process smooth for you.
They have a tight-knit team of highly experienced employees who work to provide you reliable data. You can work with MyLeadsBox for all your lead generation needs. As the most effective lead generation tool, they can help you boost your business’s growth ten times.
MyLeadsBox can directly reveal emails and phone numbers from LinkedIn search results, even if they are not in your connected network. They go to great lengths to provide you with the highest quality leads, backed by 95% accuracy. For turning leads into sales, you can even send personalized emails directly from LinkedIn.
Their best-in-class prospector tool allows you to prospect directly from LinkedIn. You can easily target and reach out to prospects from outside your network. MyLeadsBox supports LinkedIn free search or Sales Navigator. It also allows you to add contacts to lists and send multiple emails.
You can add emails to different lists that you prospect from LinkedIn using MyLeadsBox. These lists help you target multiple leads with personalized email campaigns. It increases your chances of getting conversions.
With just one click, you can add all contacts and exportable CSV files for bulk email verification and export. You can then upload them to LinkedIn for account-based marketing.
By installing the MyLeadsBox Chrome plugin, you can simply go to the LinkedIn site to see company and contact information along with technology usage. It enables on-page prospecting for LinkedIn.
1. Your company page should show your intention for lead generation: Leads don’t come to you automatically. You need to make some effort for them. So, turn your company page into a lead generation page.
Your page acts as a route for the LinkedIn leads to check out your website. Set it up in such a manner that it ensures conversion action from leads. To do this, you can:
2. Showcase page: You can create showcase pages on LinkedIn to promote your brand and your company’s extensions. They can effectively segment your incoming leads.
These pages are custom-made for B2Bs to generate better leads. They help you develop long-term, loyal relationships with your audience. Make sure your showcase page:
3. Advanced Search: LinkedIn’s advanced search allows you to find the prospects that are the right fit for your business. You can also filter your search by location, company, industry, language, nonprofit interests, etc.
The bigger and better your network, the greater are your chances of finding high-quality prospects. The advanced search feature helps you search the entire network.
4. Search for groups: While searching for individual leads is great, you can also search groups on LinkedIn. To find blocks of leads, find and join groups. Stay active in these groups to nurture the leads. You can perform group searches using relevant keywords. Look for groups that are:
5. Publish content: For effective B2B marketing, you need to publish content on LinkedIn. By creating and posting quality content, you can draw the attention of leads to what you have to offer. You can either publish as an individual, as a company or both.
Whether you’re a startup or a small business, or an organization, LinkedIn is a useful tool for lead generation. The sooner you master it, the better are your chances of finding qualified leads. With the benefits and tips mentioned in this article, it should be easier for you to leverage LinkedIn for growing your business.
However, you can always access paid tools like MyLeadsBox to make lead generation through LinkedIn a lot more simple and effective. With so many features and a large amount of data, the team at MyLeadsBox is dedicated to helping your business grow.